10 Smart Places to Find New Prospects (That Your Competitors Miss)

Prospecting is arguably the hardest part of sales, but it doesn’t have to be. If you’re relying only on LinkedIn searches, you’re leaving money on the table. Here are 10 underrated places to find quality leads.

1. Industry Directories

Directories like Clutch, G2, Crunchbase are goldmines for finding companies in your ICP.

2. Trade Associations

Join industry-specific associations. Members are usually decision-makers and influencers.

3. LinkedIn Sales Navigator

Use advanced filters, Boolean search, and saved alerts to spot buying signals.

4. Industry Newsletters & Blogs

Subscribe to newsletters like TechCrunch, Marketing Week, or Sales Hacker for prospect insights.

5. Webinars & Virtual Events

Event attendee lists = engaged prospects. Follow up while the topic is fresh.

6. Local Business Groups

Chambers of commerce, regional networks, and online forums.

7. Social Media Monitoring

Use tools like Hootsuite to track ICP discussions and hashtags.

8. Podcasts & Guest Interviews

Guests on industry podcasts are often senior leaders.

9. Conference Sponsor Lists

Sponsors invest for visibility.

10. Existing Customer Networks

Ask for introductions. Warm referrals convert 5x faster than cold leads.

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