Why Identifying Your ICP is the #1 Step to Sales Success
If you’re struggling to book meetings or close deals, chances are you’re talking to the wrong people. The truth? Sales success starts with one critical step: Identifying your Ideal Customer Profile (ICP).
Why ICP Matters
Your ICP is more than a job title. It’s a blueprint of who benefits most from your product, who has the budget, and who has the pain points you solve.
When you get this wrong:
You waste time on unqualified leads.
Your outreach feels like guesswork.
Your pipeline is full but empty of real opportunities.
When you get it right:
You book meetings with decision-makers.
You deliver hyper-personalised messages.
You close deals faster.
How to Build Your ICP
Start with Existing Clients
Look at your best customers. What do they have in common? Industry, size, role?Define Key Attributes
Job titles, responsibilities, challenges, goals, and decision-making power.Understand Pain Points
What problems keep them awake at night? How does your solution fix them?Create a Persona
Write it down: “My ICP is (Job Titles) in (Industry), responsible for (Key Goals), struggling with (Problem).”
Ready to build your ICP and fill your pipeline with qualified leads?
Book a meeting with us today and see how we can help you increase your revenue and book qualified sales meetings with your target audience.
